If you’re tired of repeating yourself, you’re probably just starting to make an impact.

One of the biggest mistakes I see in content marketing?

Thinking your audience is bored of your message after a single post.

Here’s the truth: Repetition builds trust. Familiarity builds authority.

Most people don’t take action the first time they hear something—they need to see, hear, and feel it multiple times, in multiple ways.

🌀 Say the same thing, but:

• In a video

• In a client story

• In a carousel

• In a quote

• In your DMs

• In your emails

Clever fades. Clear sticks.

What’s one message you could repackage this week instead of reinventing?