Good data tells you what worked. But good energy tells you what’s worth doing again.

As marketers, we analyze everything—from open rates to conversions to ROI.

But sometimes, the best insight doesn’t come from a dashboard. It comes from how something felt.

✨ Maybe the post didn’t go viral, but it sparked 3 genuine DMs.

✨ Maybe the email didn’t get a 50% open rate—but it felt aligned, on-brand, and clear.

✨ Maybe the new idea didn’t land the first time—but you felt something when you created it.

Don’t ignore that.

Energy is part of your ROI. It keeps you in the game long enough to let the strategy unfold.

Positive anything is better than negative nothing.

What’s one marketing move that felt right, even if the numbers didn’t go crazy?