Your website is often the first impression people get of your brand. Whether you’re a service provider, creative, or small business owner, avoiding these common mistakes can make or break your ability to convert visitors into clients or customers.

1. Slow Load Time

⏳ If your site takes more than 3 seconds to load, you’re likely losing visitors. Speed matters!

Avoid:

• Large, uncompressed images
• Unnecessary plugins
• Cluttered code

2. No Clear Call-to-Action (CTA)

People should know what to do next — whether that’s booking a service, joining your email list, or making a purchase.

Avoid:

• Hiding buttons
• Using vague language like “Learn More” without context
• Not repeating your CTA throughout the site

3. Poor Mobile Optimization

Over half of web traffic is mobile. If your site isn’t mobile-friendly, you’re missing out.

Avoid:

• Text that’s too small
• Buttons that are hard to click
• Layouts that don’t adjust on smaller screens

4. No SEO Basics

If your site doesn’t show up in search, it can’t be found.

Avoid:

• Skipping title tags and meta descriptions
• Not using alt text on images
• Using vague page names like “Page 1” or “New Site”

5. Outdated or Inconsistent Branding

A dated look or clashing visuals can make your site seem unprofessional.

Avoid:

• Old fonts and blurry graphics
• Mismatched colors and styles
• Multiple versions of your logo

6. Lack of Trust Elements

People buy from brands they trust.

Avoid:

• No testimonials or reviews
• No clear contact information
• No social proof or certifications

7. Overwhelming Layout or Clutter

Less is more. Guide your visitor’s eye with intention.

Avoid:

• Too many pop-ups
• Overloaded menus
• Giant paragraphs with no breaks

8. Broken Links or Buttons

Dead ends hurt your credibility and kill conversions.

Avoid:

• Outdated links
• Buttons that lead nowhere
• 404 error pages without a redirect

9. No Analytics Tracking

If you don’t measure, you can’t improve.

Avoid:

• Skipping Google Analytics setup
• Not using heat maps or behavior tracking tools
• No goal tracking for CTAs

✅ Website Audit Checklist

Use this quick checklist to self-audit your site:

Site Speed & Performance

• Loads in under 3 seconds
• Images are compressed
• Minimal plugins or external scripts

Navigation & Layout

• Menu is easy to find and use
• Content is logically structured
• Key pages are no more than 2 clicks away

Mobile Responsiveness

• Site looks good on mobile
• Buttons are easily clickable
• No overlapping or cut-off text/images

Content & CTA

• Headlines are clear and compelling
• Each page has a CTA
• Contact info is easy to find

SEO Basics

• Meta titles & descriptions on every page
• Alt text on all images
• Clear URL slugs (e.g., /services instead of /page123)

Trust & Credibility

• Testimonials or reviews displayed
• Social links are active
• Secure (HTTPS) and professional domain

Functionality

• No broken links
• Buttons work properly
• Forms submit correctly

Branding & Aesthetic

• Fonts and colors align with brand
• Images are high-quality
• Logo is consistent across pages

Analytics

• Google Analytics installed
• Clear goals defined (e.g., form submissions, purchases)
• Regularly check reports

I made this checklist so you don’t have to second-guess your site anymore. Subscribe for more marketing tips that actually help.